95Designers
Website and brand identity.
Overview
95Designers was my personal design studio, through which I provided branding, graphic design, and web design services. I was responsible for defining the studio’s identity end-to-end, including the name, logo, website, and printed materials.
The goal was to create a professional, flexible brand that could evolve alongside my skillset and clearly communicate services to potential clients.
The Problem
Needed to establish credibility as an independent studio
Required a clear, professional website to explain services
Brand needed flexibility to evolve over time
Consistency required across digital and print material.
The Approach
I approached the project as both a branding and communication exercise. Rather than focusing on aesthetics, the emphasis was placed on clarity and usability.
Key considerations included:
Defining a clean, modern visual direction
Designing a flexible logo and typographic system
Structuring website content to clearly communicate services
Design & Build
The brand identity and website were developed in parallel to ensure consistency.
The visual language focused on clean typography, balanced layouts, and limited use of colour to kepp the brand professional and adaptable. The logo was designed to be simple and versatile, working effectively across business cards, digital layouts, and printed materials.
The website was designed and fully coded from scratch, allowing complete control over layout, structure, and visual detail. it acted as the primary touchpoint for the studio. It was designed and built to:
Present services clearly and confidently
Function as both a portfolio and a point of contact
Printed materials, including business cards, leaflets etc were designed to align closely with the digital presence, reinforcing the brand identity.
Outcome
The final result was a cohesive studio identity that provided a strong foundation for client-facing work. The brand and website allowed 95Designers to present itself professionally, communicate services clearly, and adapt over time without requiring complete redesigns.
The project also provided valuable experience in managing a brand end-to-end - from strategy and design through to execution across multiple platforms, shaping how I approach branding and digital design today.